Built by the people who ran the accounts for ten years.

Adella is a software company in Cedar Park, Texas. Its products were built by the team that ran paid media for 43 brands for ten years, to fix what they kept seeing in well-run accounts: a third of the money buying nothing, in leaks too small and too many for a team to find by hand.

Adella Insight was built inside that agency and run on its own clients before it was offered to anyone else. The leaks it checks for are the ones that cost those clients money. Adella Strategist, Creative Lab and Account Manager grew out of the same work: the questions clients asked, the ads that wore out, the mornings that went to the report. Adella CRM runs the company's own sales.

Three rules shaped every product. Every number on screen comes from the data; the words are written by AI, the figures never are. No change is made to an account without a named person approving it, and the bigger the change, the more approval it needs. Every decision is recorded with its prediction and its real result, and neither is edited afterwards.

The agency the products were built inside is now a separate company. Its clients are among the first businesses running on Adella. Customers.

Team names and roles to be added on your approval.