Business superintelligence that acts.
Learn:
Learn how the money is found. Then let the software find it for you.
Everything Adella has published on finding the money in an ad account, written for the people who run those accounts.
Every guide ends at the same place: the free account and tonight's check.
Why did sales drop
The seven-step method for finding the cause, with an example account walked through it. Read the guide.
Is Google or Meta working
How to judge each channel by the orders your store recorded, not by what the platform claims. Read the guide.
Is my traffic any good
Traffic quality by source and landing page, and the sources that send visitors who never buy. Read the guide.
The full list of leaks it looks for
The full list of 138 checks, by level and channel, with the question each one asks. The catalog.
The PPC audit
What a real audit checks, and what it costs to skip one. PPC Audit. Google Ads Audit.
Adella against the tools you use now
Adella Insight next to Supermetrics, AgencyAnalytics, Triple Whale, Polar and Reaktion, as checked in September 2026. All five comparisons.
Adella University
The main course on running a paid-media account on evidence, for strategists and the owners who employ them. Schedule and enrollment to be published.
Seminars
The CMO seminar series on what a third of the ad budget really buys, and what to do about it by Monday. Dates to be published.
Business superintelligence that acts.
Free to start. One Adella account for every app.