Business superintelligence that acts.
Adella Strategist:
“Why did sales drop?” answered before the meeting. Then the plan.
The questions you get asked, answered every night from your own data, with every figure linked to where it came from. Next to the answer, the plan: what to spend where, what a budget change will return, and whether the ads caused the sales or just took credit for them.
Adella Strategist is in beta and included with Adella Insight. Start with the free account; Strategist reads what Insight finds.
01The cause
You will know why sales moved before the meeting.
A drop in sales is broken into its causes, each with a dollar figure, and the causes are ranked from largest to smallest. The fix comes after the cause is known, never before. Diagnose.
Adella Strategist · Strategy level
Why did sales drop in September?
Net sales were $182,400 against $212,900 in August, a drop of $30,500. Three things explain most of it.
Every figure links to its source. Illustrative account.
02The budget
You will know what a budget move returns before you make it.
For any budget decision it draws a curve of what each extra dollar returns, marks where you are now, where you want to go and where profit peaks, and says how confident it is. When there is not enough data to forecast, it says so instead of guessing. Plan and simulate.
Plan and simulate
Profit peaks at $34,000 a month. You are at $22,000.
When there is not enough data to draw the curve, it says so. Illustrative account.
03The truth
You will know whether the ads caused the sales, or would have happened anyway.
A lift test on Meta shows the difference between the revenue the platform claims and the revenue the ads caused. The result resets your targets and your budget split to what is real. Did the ads cause it.
The lift test
Meta claimed $48,200. The ads caused $31,600.
Test and control regions chosen by the system, approved by you. Illustrative account.
Tomorrow morning:
Ask your own accounts tomorrow morning.
Strategist starts from what Adella Insight finds tonight. Connect, and by morning the findings are priced and the first questions are answered from your own data.
Report is free for as long as you want it.
Every number comes from your data. Nothing changes without your approval. Every decision goes on the record.
Your record:
| Date | Change | Approved by | Predicted | Measured, 30 days |
|---|---|---|---|---|
| Nothing yet. Approve a finding above. | ||||
Illustrative account. On your account the measured column fills in 30 days after the change, from your own orders.
What else it does:
Sales dropped last month and the meeting is Monday. Somebody has to explain why. The answer is spread across six things at once: the promotion that ended, the Meta budget that was cut, the tag that broke, the competitor who started bidding, the product that went out of stock. Working it out by hand takes a strategist two days. By Monday there is a new question. Adella Strategist has the answer written before the meeting, from your own data, with every number linked to where it came from.
It starts from the leaks Insight found.
Every leak Adella Insight found overnight is already in front of it, along with the account's history. It never starts from a blank page. It starts from the record.
It answers the questions you get asked.
Why sales moved and what caused it. How Google Ads and Meta are doing compared with last month and last year. Whether your traffic is good enough. Where new customers come from. What discounts did to your margin. Each question is answered the same way on every account, with its own data sources and its own rules. The standard questions.
Every number comes from your data.
Every figure in every answer comes straight from your accounts and your store. The words are written by AI. The numbers are not. A check after every answer rejects any figure the data did not supply. The rules.
The three rules:
- 1
Every number on the page comes from your data. Not one is generated.
- 2
Nothing changes in your accounts until a named person says yes.
- 3
Every decision is recorded with its prediction and its measured result. Neither is edited afterwards.
Try it:
Ask a question. Watch the answer get written.
An illustrative account, so the numbers are invented. On your account the same questions run every night on your own data.
Pick a question.
The answer appears here, sentence by sentence, the way it is written on the morning page.
Every figure comes from the account and the store. AI writes the sentences, never the numbers. Illustrative account.
One question a week on the free plan. All of them on the paid levels.
Where it fits:
Insight finds the problem. Strategist tells you what to do about it.
Adella Insight finds the leak, puts a dollar cost on it, and applies the fix you approve. Adella Strategist explains why the numbers moved, lays out the plan, and says what each change will return. Adella Creative Lab makes the ads the plan calls for. Adella Account Manager tells the client. All five share one record. The written record.
Business superintelligence that acts.
Free to start. One Adella account for every app.