Business superintelligence that acts.
Adella Insight:
Roughly a third of digital ad spend buys nothing. Find yours tonight, free.
Agencies see it before their clients do. Brand owners see it before the month closes.
Connect Google Ads, Meta, GA4 and your Shopify or Magento store in four minutes. Adella Insight loads the last 450 days, checks every account tonight, and shows you each leak in dollars with the fix beside it. Free to start.
- Google Ads1,204 checksChecked
- Meta612 checksChecked
- GA488 checksChecked
- Shopifyorders, cost of goods, refundsChecked
3 leaks found overnight. $5,900 a month.
The fix: block the 412 terms, so the budget moves to the terms that sell.
Written beside the prediction.
| Change | Approved by | Predicted | Measured |
|---|---|---|---|
| Block 412 search terms that never sold | M. Ortiz | $1,860 /mo | $1,710 /mo |
Neither number is edited afterwards. This is what you show at renewal.
01The money
You will never pay again for a click that does not sell.
Your money leaks in four places: the account, the strategy, the funnel and the business. It checks all four every night, across every ad channel, your analytics and your store, and prices every leak in dollars from your own orders. Fix one level and the waste moves to the next. Check all four and the waste has nowhere left to go. Every leak it looks for.
Report level · Free
An estimate from the published waste rates, split across the four levels in the proportions the nightly check finds most often. The real number for your accounts takes one night and costs nothing.
02The profit
You will know which campaigns make you money, product by product.
ROAS can go up while cash goes down. Profit is worked out from your cost of goods, discounts, refunds and shipping, by campaign and by product, so the campaign that wins on ROAS and loses money is named the night it happens. Profit, not ROAS.
Insight level
4.1x ROAS on the platform. A loss of $3,200 in the store.
| Measure | The platform shows | The store recorded |
|---|---|---|
| Ad spend | $9,400 | $9,400 |
| Revenue | $38,500 (4.1x ROAS) | $36,100 recorded |
| Discount | not counted | $7,200 |
| Cost of goods | not counted | $18,050 |
| Refunds and returns | not counted | $2,900 |
| Shipping | not counted | $1,750 |
| Profit after ad spend | looks like +$29,100 | −$3,200 |
Break-even from your own cost of goods. Illustrative account.
03The fix
The leak found tonight is closed tomorrow, with your approval.
Every finding comes with its fix written beside it: the exact campaign, ad, search term or product named, and what the fix is expected to return. A named person approves it. On the Automation level the fix is applied for you, within your rules. Fixes with your approval.
Insight and Automation levels
3 leaks found overnight across Google Ads, Meta and Shopify. $5,900 a month.
Every figure comes from your own orders. Illustrative account.
04The record
Every change you approve will have a written reason and a measured result. In your name.
Who decided, what was predicted, what was measured thirty days later. Neither number is edited afterwards. It is the renewal document for the agency, the board answer for the CMO, and the protection for the person who made the call. The written record.
Every level
Every change: who approved it, what was predicted, what was measured.
| Date | Change | Approved by | Predicted | Measured |
|---|---|---|---|---|
| 2 Jul | Block 412 search terms that never sold | M. Ortiz | $1,860 /mo | $1,710 /mo |
| 9 Jul | Cap two Meta campaigns spending 31% over plan | M. Ortiz | $940 /wk | $880 /wk |
| 16 Jul | Move $4,100 a month from Display to the two Meta ad sets that sell | K. Patel | +$6,200 /mo | +$5,400 /mo |
| 4 Aug | Stop advertising the discounted product that loses money | K. Patel | +$3,200 /mo | +$2,950 /mo |
Neither column is edited afterwards. Illustrative account.
Tomorrow morning:
Tomorrow morning, all of this is about your accounts.
Connect tonight. By morning every account has been read, every leak has been priced, and the first fixes are waiting for your approval. Approve one here and watch your record fill.
Report is free for as long as you want it.
Every number comes from your data. Nothing changes without your approval. Every decision goes on the record.
Your record:
| Date | Change | Approved by | Predicted | Measured, 30 days |
|---|---|---|---|---|
| Nothing yet. Approve a finding above. | ||||
Illustrative account. On your account the measured column fills in 30 days after the change, from your own orders.
Which describes you?
Agency owners:
Keep every client. Keep your margin. Hold your fee.
Find every problem before the client does. Run more accounts with the same team. Walk into every renewal with the dollars you saved them. Adella Insight for agencies.
Start free as an agencyBrand owners and CMOs:
More sales from the ad money you already spend.
Sell more without spending more. Every loss found and stopped this month. Show the people who fund marketing exactly what it returned. Adella Insight for brands.
Start free as a brandThe advantage:
Ten years of running accounts, built in. You get it on night one.
The leaks it checks for are the ones that cost 43 real accounts money over ten years. Other agencies in the pitch promise results; you arrive with the waste already found in the prospect's own account. Other brands grow by spending more; you grow from the budget you have, and you can show the board where the growth came from.
The return, in your numbers.
Put in your ad spend, your accounts and your retainer, and see what a year of clients kept, hours freed and fees held is worth against what Adella costs. The return calculator, on the pricing page.
The three rules:
- 1
Every number on the page comes from your data. Not one is generated.
- 2
Nothing changes in your accounts until a named person says yes.
- 3
Every decision is recorded with its prediction and its measured result. Neither is edited afterwards.
The apps. One account.
Already running on Adella:
Ten years and 43 accounts before the first outside customer. Customers.
Pricing:
Start free. Pay when the findings are worth more than the fee.
Business superintelligence that acts.
Free to start. One Adella account for every app.