Business superintelligence that acts.
Adella Creative Lab:
New ads in your brand's voice, drafted from your brief, ready for your review.
Ad copy, hooks and variations in your brand's voice, built from what your brand says and what it never says, and checked against your rules and the platform's rules before anything can go live. Images built from the same brand memory, scored before you see them.
Adella Creative Lab is in beta and included with Adella Insight. Start with the free account. The Lab begins by building a memory of your brand.
01The memory
Your brand, written down once. Every ad after that sounds like you.
Ten sections of facts about your brand: who it is, how it sounds, what it stands for, who it sells to, what it sells, what it may not claim, how it looks, which channels it uses, who it competes with, and the exact words it uses. Filled in under an hour from your site, your brand guide and past ads, checked by a person, and kept. Brand memory.
Adella Creative Lab · Beta
Eight sections accepted. One to review. One out of date.
Filled from your site, your brand guide and past ads. A person accepts every section. Example brand.
02The set
Six ads from one brief, each one checked before it can go live.
You give it a brief, pick the angles, and say how many. The Lab returns a set of different ads, one per angle, not ten rewrites of one idea. Keep, drop or improve each one. What you drop teaches the next set. The workbench.
The workbench and the compliance gate
Six headlines, six angles, from your brand memory.
Example brand, a coffee roaster. Invented to show the format.
03The trigger
The replacement ad is drafted the night the old one stops working.
When Adella Insight's nightly check finds an ad that has stopped working (an audience that has seen it too often, an idea that has run its course, a market that has moved), the new ad is already drafted from your brand memory when you open the finding.
Connected to the nightly check
Tomorrow morning:
Your first ad set is one finding away.
Connect tonight. Adella Insight finds the ad that has stopped working; Creative Lab drafts the replacement from your brand memory, in your voice, for your review.
Report is free for as long as you want it.
Every number comes from your data. Nothing changes without your approval. Every decision goes on the record.
Your record:
| Date | Change | Approved by | Predicted | Measured, 30 days |
|---|---|---|---|---|
| Nothing yet. Approve a finding above. | ||||
Illustrative account. On your account the measured column fills in 30 days after the change, from your own orders.
What else it does:
Your best ad has stopped working. The audience has seen it too many times, the season has changed, or the offer has. Tonight's check says so. But the new ad is not written, the designer is booked all week, and the campaign keeps running a tired ad until someone gets to it. Adella Creative Lab drafts the new ad from your brief, from a memory of your brand that gets better every time you use it.
Images in your brand's look
Describe the picture in plain words. The Lab turns that into a prompt using your brand's look, makes four candidates, and scores each one against your brand and your brief before you see it. Images.
Every ad checked against your rules before it goes live
Every ad is checked against your brand's banned claims, required disclaimers and approved wording, and against the platform's rules, before it can be approved or go live. A blocked ad stays blocked until it is fixed or a principal overrides it. It is never ignored. The compliance gate.
It remembers what worked and builds on it
Work is organized as projects, not chat threads. Every version of every ad is kept, with what came from what. A colleague can open the project the next day and pick up exactly where you left off, with your handoff note and the full history.
The three rules:
- 1
Every number on the page comes from your data. Not one is generated.
- 2
Nothing changes in your accounts until a named person says yes.
- 3
Every decision is recorded with its prediction and its measured result. Neither is edited afterwards.
A variant set:
Six headlines, six angles, from an example brand.
| Angle | Headline | Characters | Gate |
|---|---|---|---|
| Scarcity | The spring roast is 400 bags. Then it is next spring. | 48 | Pass |
| Social proof | The roast 2,000 people reordered in March. | 42 | Pass |
| Authority | Roasted by the people who set the cupping standard. | 50 | Flag: “set the cupping standard” needs a source |
| Curiosity | The one bean we would not sell last year. | 41 | Pass |
| Utility | Ground for your machine. Say which one. | 39 | Pass |
| Aspiration | The morning you meant to have. | 30 | Pass |
Example brand (a coffee roaster) and example headlines, invented to show the format. The flag is the compliance check finding a claim the brand has no proof for.
Business superintelligence that acts.
Free to start. One Adella account for every app.