Business superintelligence that acts.
Every leak we look for:
Every leak it looks for. The full list, free.
Every leak Adella Insight checks for every night, with the question each check asks and the data it needs. Read the rule before you trust the finding. The exact thresholds and their sources are being published check by check.
Every check on this list runs on the free plan tonight.
3 leaks found overnight across Google Ads, Meta and Shopify. $5,900 a month.
Every figure comes from your own orders. Illustrative account.
The catalog:
Google Ads performance
How are my Google Ads performing over time, and which metric is trending up or down?
Meta Ads performance
How are my core Meta Ads metrics trending over the chosen period?
Blended ad performance
Across Google and Meta combined, how much am I spending, what am I getting back, and how efficient is it?
Web traffic, all metrics
How are my core site engagement metrics trending period over period?
Web traffic, sessions
How many sessions is my website getting each period, and is that growing or shrinking?
Web traffic, active users
How many distinct active users visit my site each period, and is the audience growing?
Web traffic, new users
How many first-time visitors am I attracting each period?
Web traffic, conversions
How many conversions is my site generating each period, and is that improving?
Web traffic trend, all metrics
How do my key traffic and conversion metrics trend over time and move relative to one another?
Sessions trend
What does my session trend look like over the selected period?
Active users trend
How is my active-user count trending over time?
New users trend
How is my flow of first-time visitors trending over time?
Conversions trend
How is my conversion volume trending over the selected period?
Total revenue
How much revenue is my store bringing in, and is it growing versus the previous period?
Sales by period
How did my sales break down period by period, and how does each period compare to the prior one?
Sales trend
How are my sales trending over time?
Revenue composition, new vs recurring
How much of my revenue comes from brand-new customers versus returning ones?
New vs returning customers
How many new versus returning customers am I getting each period, and is my repeat rate improving?
Platform budget allocation
How is my total ad budget distributed across platforms for this period?
Profitability simulator
If I scale my ad spend up or down, what would happen to my profit?
Marginal ROAS detector
Is the return on my most recent incremental ad spend still profitable, or should I pull back?
Budget pacing forecast
Am I on track to hit my monthly ad budget, or will I overspend?
Unit economics waterfall
Where does my revenue go after all the costs, and what is actually left as profit?
Discount dependence index
How dependent are my sales on discount codes versus full-price buyers?
Customer concentration risk
How much of my revenue depends on just my top handful of customers?
Break-even ROAS
What is the minimum ROAS I need just to break even given my current margins?
Multi-platform ad spend
How is my daily ad spend trending across Google Ads and Meta over time?
Campaign performance
Which of my campaigns are performing best across platforms, and how do they compare to last period?
Ad fatigue monitor
Which of my ad sets are wearing out their audience and need fresh creative or a wider audience?
The funnel leak
Where are shoppers dropping off on the path from impression to conversion?
Zombie ad hunter
Which active ads are still burning budget while producing no sales?
First 24 hours early warning
Did any of the ads I launched yesterday already show warning signs of underperforming on day one?
Device fat-finger check
Are my paid placements driving low-quality mobile traffic that bounces instantly?
Weekly ROAS trend with action engine
Which campaigns should I scale, increase, hold, or kill based on their recent ROAS trend?
Geo-waste tracker
Which US states are eating ad budget while returning far less than the rest of my account?
ROAS by platform
Which advertising platform is giving me the best return on ad spend right now?
Platform power balance
How is my budget split between platforms each day, and is that mix shifting over time?
Model showdown
Which of my channels start customer journeys versus close the sale, and am I crediting them correctly?
Traffic breakdown by channel
Which marketing channels are driving my site's sessions and conversions, and how is the mix split?
The golden path
Which traffic sources actually start the customer journeys that later turn into purchases?
The truth bridge
Which platform is over-claiming my revenue, and how big is the gap versus what actually landed in the store?
The lag time
How long does it typically take from a customer's first click to their actual purchase?
View-through validity
How much of my reported ad revenue comes from real clicks versus weaker view-through credit?
Mobile assist factor
How much revenue is mobile advertising helping create even when the final purchase happens on desktop?
Dark social correlation
Does my ad spend lift direct and unattributed traffic revenue that platforms never get credit for?
Geographic revenue map
Which regions generate the most revenue and the most valuable customers?
Demographics LTV matrix
Which age and gender segments generate the highest revenue per customer?
Repurchase clock
How long after their first order do customers typically come back, and when should I send win-back emails?
Cohort retention grid
What share of customers acquired in a given month keep coming back to buy in later months?
Time-to-value curve
How quickly do new customers accumulate their lifetime value after the first purchase?
Geo-arbitrage map
Which states have customers worth far more than my national average?
Whale customer list
Who are the specific high-spending customers carrying my revenue?
Customer reactivation buckets
How much of my revenue comes from fresh, loyal, lapsing, or won-back customers?
The whale profiler
What behaviors set my very best customers apart from everyone else?
The gifter index
How much of my business is gift-buying and when does it peak?
Zip code wealth index
How wealthy are the neighborhoods my customers live in?
Gateway collection
Which product collections are best at bringing in brand-new customers?
Device value gap
Do my mobile or desktop shoppers turn into more valuable customers?
LTV by order count
How many customers buy once versus repeatedly, and what is each group worth?
Review sentiment pulse
What are customers actually saying in reviews, and is sentiment improving or slipping?
Discount sensitivity
What discount level maximizes my profit before deeper markdowns start eroding it?
The stockout prophet
Which products are about to run out of stock given how fast they are selling?
Gateway product finder
Which first purchases turn shoppers into the highest-value repeat customers?
Dead stock
Which products are tying up cash in inventory while generating no sales?
The lost revenue counter
How much revenue did I likely miss because items were out of stock?
Refund rate watch
Which products combine high sales volume with high return rates?
Bundling network
Which products are most often bought together?
Sell-through velocity
What share of my available inventory actually sold during the period?
Variant efficiency
Which size and color combinations sell and which are dead weight?
Inventory turnover
How many times am I selling through and replacing my inventory each year?
New product launchpad
How do my recent product launches stack up against each other in their first 30 days?
The 80/20 risk
How dependent is my revenue on a small handful of products?
Year-over-year performance grid
How is each month performing versus the same month last year?
Sales channel mix
Which sales channels are driving my revenue and how is that shifting over time?
Promo code performance
Which discount codes actually grow my business versus just giving away margin?
State benchmark, population-normalized
Which states are over- or under-performing once I adjust for population?
AOV multi-axis trend
How is my average order value trending across different customer and order types?
Customer 360
What does the overall health and shape of my customer base look like at a glance?
Discount graduation funnel
Do customers I acquire on discount ever graduate to paying full price?
Fulfillment forecast
How many orders should I expect to ship over the next four weeks?
Shipping economics and retention impact
How do free versus paid shipping affect order size, retention, and where customers stop adding to cart?
Brand vs non-brand split
How much of my Google Ads spend and return comes from brand searches versus genuinely new, non-brand demand?
Lost impression share waterfall
Why aren't my ads showing more often, and is it because of budget or because of ad rank and quality?
Google ad explorer
Which campaigns, ad groups, ads, or search keywords are driving or wasting my performance?
Money-waster keywords
Which search terms are burning real money while producing zero conversions?
Zombie keywords
Which active keywords are dead weight, either getting almost no impressions or spending with no conversions?
Search query miner
Which converting search terms should I add as their own exact-match keywords to control them better?
Negative-list term miner
Which individual words appearing across my search terms are dragging down efficiency and should become negatives?
Quality score deconstructor
Which Quality Score component is dragging down my low-quality keywords?
Search partner waste
Are Google Search Partners delivering efficiently, or wasting money compared to Google Search itself?
Click fraud monitor
Is invalid or fraudulent clicking spiking, and how much am I likely to be refunded for it?
Day-parting efficiency
Which days of the week and hours of the day actually convert best for my ads?
Competitor radar
Which competitors are showing up alongside my ads and beating me in the auction?
Negative conflict detector
Are any of my active keywords being silently blocked by my own negative keywords?
PMax asset report card
How strong are my Performance Max creative assets, and which asset types need replacing?
Google account recommendations
Which of Google's account recommendations are worth acting on first based on dollar impact?
Shopping feed health
Is my Shopping product feed healthy, and what's causing products to be disapproved?
Landing page bounce risk
Which of my landing pages are losing visitors to high bounce rates?
The invisible inventory
Which approved products are sitting in my catalog but getting almost no ad impressions?
Landing page revenue leaderboard
Which landing pages are generating the most revenue within each campaign?
Monthly campaign forecast
Where will each campaign land by the end of the month at its current pace?
Year-over-year with new and returning split
How does this year's Google Ads performance compare to last year, and is growth coming from new or returning customers?
CPM trend monitor
Are my rising ad costs being driven by creative fatigue or by broader market pressure?
Meta creative refresh
Which creatives are scaling, which are dying, and what attributes separate the winners from the losers?
Meta ad explorer
How does any individual campaign, ad set, or ad perform when I slice the data my own way?
First-time reach ratio
What share of my impressions is reaching new people versus repeatedly hitting the same users?
Retargeting trap
Are my retargeting campaigns hammering the same users so often that they're becoming annoying?
Creative penalty box
Which ads are being penalized by Meta with higher CPMs because of below-average quality rankings?
Video hook and hold matrix
For my video ads, which ones grab attention at the start and which ones keep viewers watching?
Link click gap
How many of my paid clicks never actually load the landing page?
Placement efficiency
Which Meta placements are actually delivering returns?
The thumbstop ratio
How well do my video ads stop the scroll in the first three seconds?
Scroll-past penalty
Which video ads are quietly wasting budget by failing to stop the scroll?
Image vs video showdown
For my account, do image or video creatives deliver better results?
CAPI match health
Is my server-side purchase tracking sending Meta high-quality, well-matched data?
Outbound click CTR
Are people who click my ads actually leaving Meta to reach my website?
The creative lifespan
How long does a typical Meta ad stay effective before it fatigues and gets paused?
Audience type performance
How does my prospecting spend compare to my remarketing spend?
Meta day and time heatmap
What days and hours of the week deliver my best Meta performance?
Meta funnel waterfall
Where in the funnel, from impression to purchase, am I losing the most people?
Meta top 5 and bottom 5
Which are my best and worst Meta ads right now, by revenue or ROAS?
Event funnel drop-off
Where in my conversion journey am I losing the most users on their way to purchase?
Channel mix evolution
How is the balance of traffic across my marketing channels shifting over time?
Channel, new vs returning
Which channels bring me new visitors versus returning ones?
Top landing pages, conversion-anchored
Which landing pages drive the most traffic and which actually convert and earn revenue?
TikTok performance
How is our paid TikTok advertising performing, and is it trending better or worse than the previous period?
TikTok campaign explorer
Which TikTok campaigns, ad groups, or ads are driving or wasting our spend and conversions?
X performance
How is our paid advertising on X performing, and how engaged are audiences compared to the previous period?
X campaign explorer
Which X campaigns, line items, or promoted posts are getting the most engagement and conversions for the spend?
Pinterest performance
How is our paid Pinterest advertising performing, including high-intent saves and return on spend?
Pinterest campaign explorer
Which Pinterest campaigns, ad groups, or promoted pins are earning the most saves, clicks, and return?
Microsoft Ads performance
How is our paid search advertising on Microsoft Ads performing on cost and return?
Microsoft Ads campaign explorer
Which campaigns, ad groups, ads, or keywords are driving conversions and where is search budget being wasted?
Criteo performance
How is our Criteo retargeting and prospecting spend performing on efficiency and return?
Criteo campaign explorer
Which Criteo campaigns or ad sets are delivering the strongest return on our spend?
Klaviyo performance
How much revenue is our Klaviyo email and SMS marketing driving, and how healthy are deliverability and engagement?
Klaviyo explorer
Which specific Klaviyo campaigns and flow messages are driving revenue and engagement, and which are underperforming?
Why the list is long:
In one account, the costliest tenth of the search terms that never sell can run to about 13,800 terms. Meta budgets have to be checked against Meta's own overspend allowance, which is not the number you see in the interface. Tracking breaks quietly, and the platform keeps optimizing for the wrong signal. A person can hold twenty of these checks in their head. The list above is longer. That is no criticism of the person. It is why a machine does the checking and a person reads the result.
The 13,800 figure is from a 2026 study of 32 Google Ads accounts; the sources are listed in the footer.
What it will not recommend:
What it will never recommend.
It will not recommend a change the data does not support. It will not recommend a change when it cannot predict the result. It will not make up a number. When it holds back, it tells you why. The verified refusal list is published here once confirmed.
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