It opens every account every night, so you never have to.

Connect. Four minutes, once.

Sign in with Google. Connect Google Ads, Meta, GA4 and your Shopify or Magento store; add Microsoft Ads, TikTok, Pinterest, X, Criteo and Klaviyo whenever you want them. Each connection is read-only. Nothing in your accounts is changed by connecting. For agencies, each client gets its own workspace and its own connections, and your staff see only the clients you give them.

Tonight it reads 450 days of your history.

Most tools start from the day you connect, so they know nothing for a month. Adella Insight loads the last 450 days from every account the night you connect. The first check runs against fifteen months of your own history. It knows what a normal week looks like for you, what a normal Tuesday looks like, and what last year's promotion did. Your first morning has real findings in it.

Every night it checks every account against every known leak.

Overnight, every account is checked against a list of known leaks at four levels. In the account: searches and audiences that spend and never sell, budgets off plan, placements that bring clicks and no sales, tracking that stopped reporting. In the strategy: money in a channel that stopped working, campaigns bidding against each other. In the funnel: visitors you paid for who leave at the page or the checkout. In the business: a product that sells a lot and earns nothing, a discount that raises revenue and loses profit. Every check has a published rule and a source. Every leak we look for.

Every leak priced in dollars, from your own orders.

Each leak is priced from the orders your store actually recorded, not from the revenue the ad platform claims. The price includes cost of goods, discounts, refunds and returns. When the platform's number and the store's number disagree, you see both and the size of the gap.

Each finding written in sentences, with the fix beside it.

Every chart has a written finding next to it. It says what is wrong, what it costs, and what to change, in plain sentences. AI writes the sentences. Every number comes straight from your data. No number is ever generated.

A person approves every change before it is made.

The fix is written as a specific change: exclude these terms, cap this budget, move this money, pause this ad set, stop advertising this product. On Meta, you approve the change and it is applied for you. On Google, the finding gives you the exact steps today, and one-click apply is coming next. Nothing changes in your accounts until a person says yes. Bigger changes need more approvals.

The record: who decided, what was expected, what happened.

Every approved change goes on the record with the person who approved it, the predicted saving, and the measured result after the change. You show this record at renewal, in the board meeting, and to whoever takes over the account. The written record.

In the morning, you read the findings.

At 7:00am the findings from the night are in your inbox, in dollars, ordered by what they cost, with the detail behind each one. A page for each account, or all accounts together. You decide what to act on.