Business superintelligence that acts.
Compare: Supermetrics:
Supermetrics moves your data. Adella Insight tells you what is wrong with it.
Keep the data pipeline if you want it. Add the nightly check that finds the leaks, prices them and writes the fix.
Same connections. Four minutes. Keep the other tool if you want it.
3 leaks found overnight across Google Ads, Meta and Shopify. $5,900 a month.
Every figure comes from your own orders. Illustrative account.
What each does:
What each one does for you, row by row.
Supermetrics is a marketing data pipeline: it connects marketing sources, moves the data into spreadsheets, BI tools and warehouses, and supports reporting on it. Its plans start at $44 a month billed yearly (Starter) and $177 a month (Growth), with Enterprise on request, as published on its pricing page in September 2026. Each row is checked against the other product's public pages and re-checked every quarter. Last checked: September 2026.
| What it does | Supermetrics | Adella Insight |
|---|---|---|
| Connects Google Ads, Meta, GA4 and stores | Yes, and many more destinations and sources | Yes: eleven channels and stores |
| Moves data into spreadsheets, BI and warehouses | Yes; this is the product | No; the data stays in Adella Insight |
| Reporting dashboards | Through the destination tool | Yes, with a written finding beside every chart |
| Checks every account every night against a catalog of known leaks | Not offered | Yes, the full catalog, on every level including Free |
| Prices each finding in dollars from the store's recorded orders | Not offered | Yes |
| Writes the fix as a specific change | Not offered | Yes |
| Records who approved each change, the prediction and the measured result | Not offered | Yes, on paid levels |
| Applies fixes with a person's approval | Not offered | Meta now; Google when it ships |
| Agency workspaces with per-client connections and permissions | Team features vary by plan | Yes, on the agency path |
| Price basis | Per plan, by sources and destinations | Free; then per business or per managed account |
Where they overlap:
Where Supermetrics is stronger: destinations. If you need marketing data in BigQuery, Looker Studio or a spreadsheet for your own analysis, keep it. Adella Insight does not move your data anywhere. It reads the data and tells you what is wrong.
Also compared:
The same rows, against the other tools you may be using.
The claim:
What only Adella Insight does for you.
No other product checks all four levels in one run. Fix a leak at one level and the waste moves to the next. Check all four and the waste has nowhere left to go. Checked against each product's published features, September 2026.
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