Business superintelligence that acts.

Mailbox and calendar:

Follow-ups from the rep's own mailbox. Meetings on the rep's own calendar.

Each rep connects their own Gmail and Calendar. One-to-one emails are sent from that mailbox and replies land in it. Meetings are created, changed and canceled on that calendar, with free slots and a booking link.

Adella CRM is in beta and runs Adella's own sales today. Access for outside sales teams opens as the beta grows. $49 a seat a month once it does.

How it works:

Every email filed to the right deal

Every message is sorted to a person or a company by email address and domain. Internal threads are never stored. Newsletters, receipts, recruiters and personal email addresses are blocked before anything is saved. A message that matches nothing waits for a person to file it. Nothing creates a new company record by itself.

Sending, with limits

One recipient per email. A daily limit per mailbox. No second email to the same person within 24 hours unless a person overrides it. Bulk sequences, warm-up and sending domains stay in your sequencing tool. The CRM never sends in bulk.

Calendar

Meetings created from a deal, free slots read from the rep's calendar, a booking link for the prospect. A canceled meeting is marked canceled, never deleted. A cancellation tells you something.

What to do next on each deal

A booked meeting becomes the deal's next action, so a rep never cold-calls someone who already has a meeting tomorrow.

Privacy

The text of messages is stored only if the rep switches that on for their own mailbox, and never for a person who has opted out. Disconnecting deletes the text and keeps the timeline. Every connect, disconnect and setting change is logged.

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Business superintelligence that acts.

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